Organic coconut flour
A coconut-derived ingredient that adds a soft cleansing action and replaces the synthetic surfactants used in mainstream toothpaste.

Toothpaste
Dr. Bronner's
A fluoride-free toothpaste from a regenerative-organic-certified, B Corp company — built around fair trade organic ingredients and a famously transparent operating model.
Our Editorial Standard
Every product in our directory is evaluated using the Modern Holistic Living Standard. We assess materials, ingredient transparency, long-term durability, everyday practicality, replacement availability, manufacturer consistency, and overall value before including any recommendation. We only feature products we would calmly recommend to our own families.
Editorial
At a glance
Pros
Cons
Who it suits
Households wanting a widely available, low-cost clean paste
Users of the broader Dr. Bronner's range who value the brand's ethics
First-time switchers from conventional toothpaste on a budget
Transparency
Packaged in a plastic laminate tube. The brand has prioritized regenerative sourcing over premium packaging.
Fluoride free. Bronner's also publishes guidance for families weighing fluoride decisions.
Strong peppermint flavor — bracing rather than subtle.
Composition
Cleansers & abrasives
Botanicals
Independently verified
Inside the tube
A coconut-derived ingredient that adds a soft cleansing action and replaces the synthetic surfactants used in mainstream toothpaste.
Sourced through Dr. Bronner's fair-trade supply chain. The flavor comes from the oil itself, not a separately formulated flavor system.
Bronner's has deliberately kept this formula minimal. Users specifically researching hydroxyapatite remineralization may want to look at hydroxyapatite-specific products instead.
The standard
FAQ
Materials Library
Each material below has a canonical explainer in our shared Materials Library. Open one to see how it behaves, where it belongs, and where it doesn't.
SLS (Sodium Lauryl Sulfate)
Chemical
SLS is the surfactant responsible for the aggressive foam of most drugstore toothpastes. It is cleared as safe at typical use levels but is a well-documented aphthous-ulcer trigger and contributor to sloughed oral mucosa for a meaningful minority of users.
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Xylitol
Mineral
Xylitol is a five-carbon sugar alcohol that tastes sweet but is not fermented by Streptococcus mutans — the primary caries-causing bacterium. Regular exposure reduces adhesion and colonisation without feeding acid production.
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Hydrated Silica
Mineral
Hydrated silica is a mild abrasive made from silicon dioxide gel. It is the workhorse polishing agent in almost every modern toothpaste — chosen because it removes plaque without exceeding safe abrasivity thresholds for enamel.
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Titanium Dioxide
Mineral
Titanium dioxide (CI 77891) is a mineral pigment used almost exclusively for colour — to make toothpaste look opaque white. It has no functional role and is under active regulatory review; the EU banned it as a food additive (E171) in 2022 based on genotoxicity concerns.
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From the Journal
Oral Care
'Non-toxic' is a loose term. We use it to mean fully disclosed, free of the usual disclosure-gap ingredients (undisclosed flavor, titanium dioxide, PEGs, SLS…
Read the articleOral Care
Fluoride-free does not mean function-free. The best fluoride-free pastes build cleaning and remineralization around hydroxyapatite, xylitol, and calcium mine…
Read the articleOral Care
Sodium lauryl sulfate is the reason your toothpaste foams. It is not the reason your teeth get clean.
Read the articleOral Care
Most toothpaste labels contain fewer than fifteen ingredients. Learn the categories once and every label becomes readable in about a minute.
Read the articleExplore the hub
See every product we've approved in Toothpaste.
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