Independence
We accept no payment, free product, sponsorship, or gift in exchange for coverage or placement. Brands cannot pay to appear in our directory, and we do not run sponsored posts, native advertising, or advertorial content dressed as editorial.
When we participate in an affiliate program, that relationship never determines whether a product is included, ranked, or recommended. See our Affiliate Disclosure for details.
Accuracy and sourcing
- Health claims are sourced to peer-reviewed research, government health agencies, or credible third-party testing.
- Product claims are sourced to third-party certifications (NSF, MADE SAFE, EWG, GOTS, GOLS) or independent test reports — not to brand marketing.
- Where the evidence is contested or incomplete, we say so plainly rather than overstate certainty.
Recommendations
We recommend fewer products than most publications. A recommendation means a piece has earned a place in our directory after material review, has strong third-party signals, and has held up in real households.
If we no longer trust a recommendation, we remove or downgrade it and note the change in our Corrections Policy.
What we will not do
- Publish AI-generated articles under the appearance of human writing.
- Republish manufacturer press copy as our own reporting.
- Recommend a product we haven't materially evaluated.
- Bury affiliate relationships or fail to disclose them.