
Deodorants
Raw Sugar
Natural Deodorant
A family-founded, dermatologist-tested deodorant formulated without SLS, parabens, phthalates, silicones, or synthetic dyes.
- PETA Certified
- Vegan
- Family Owned
Our Editorial Standard
Every product in our directory is evaluated using the Modern Holistic Living Standard. We assess materials, ingredient transparency, long-term durability, everyday practicality, replacement availability, manufacturer consistency, and overall value before including any recommendation. We only feature products we would calmly recommend to our own families.
Editorial
Why we recommend it
- Founder family-owned by Donda Mullis and Ronnie Shugar with clearly published exclusions.
- Formulated without SLS, SLES, parabens, phthalates, silicones, or synthetic dyes.
- Dermatologist tested, PETA Certified, and vegan — a meaningful combination at this price point.
At a glance
Pros & cons
Pros
- Plainly published exclusions list (SLS, parabens, phthalates, silicones, synthetic dyes)
- Dermatologist tested with PETA and vegan certifications
- Family-founded with a consistent brand philosophy
- Widely available at accessible retail pricing
Cons
- Plastic twist-up packaging
- Some variants are scented rather than fragrance-free
- Not an antiperspirant
Who it suits
Best for
- 01
Households wanting a mainstream-retail natural option
- 02
Readers prioritizing cruelty-free and vegan certifications
- 03
First-time switchers looking for an accessible entry point
Transparency
Things to know
- 01
Plastic twist-up packaging.
- 02
Scented variants are available; not all options are fragrance-free.
- 03
Not an antiperspirant.
Composition
Materials & ingredients
Highlights
- Plant-based emollients
- Botanical extracts
- Mineral-based odor protection
- No SLS / SLES / parabens / phthalates / silicones / synthetic dyes
Independently verified
Certifications
- PETA Certified
- Vegan
The standard
Why it made the cut
- Raw Sugar's transparent list of exclusions, cruelty-free certification, and dermatologist testing place it comfortably within the Modern Holistic Living Standard for accessible everyday options.
FAQ
Common questions
- Is it cruelty free?
- Yes. The brand is PETA Certified and vegan.
- What is excluded from the formula?
- SLS, SLES, parabens, phthalates, silicones, and synthetic dyes.
Materials Library
Materials behind this recommendation
Each material below has a canonical explainer in our shared Materials Library. Open one to see how it behaves, where it belongs, and where it doesn't.
Phthalates
Chemical
Phthalates are a family of chemicals that make plastics soft and flexible and carry fragrance in personal care products. Several are recognised endocrine disruptors and are restricted in children's products worldwide.
Read →
Aluminum
Metal
Aluminum is one of the most common cookware metals — cheap, light, and excellent at conducting heat. It is safest when anodized or clad, and more debated when bare and worn.
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Glass
Mineral
Glass is the most inert food-contact material in most kitchens. It does not leach, does not react with food, and — in the right formulation — handles baking and freezing without concern.
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From the Journal
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