How does it compare to Who Gives A Crap?

Both are excellent bamboo, B Corp, plastic-free brands. Reel is a three-ply premium feel and is easier to buy in stores; Who Gives A Crap is a two-ply subscription with a 50%-of-profits donation model.

Is it safe for septic systems?

Yes — it breaks down in standard household septic systems.

Toilet Paper

Reel

Premium Bamboo Toilet Paper

A 100% bamboo toilet paper from a Certified B Corporation, FSC-certified and shipped plastic-free — also one of the most widely available premium bamboo options in U.S. grocery.

100% Bamboo
FSC Certified
Plastic-Free Packaging
Certified B Corporation
Tree Free

Our Editorial Standard

Every product in our directory is evaluated using the Modern Holistic Living Standard. We assess materials, ingredient transparency, long-term durability, everyday practicality, replacement availability, manufacturer consistency, and overall value before including any recommendation. We only feature products we would calmly recommend to our own families.

Editorial

Why we recommend it

Reel was one of the first bamboo brands to reach broad U.S. grocery distribution without compromising on plastic-free packaging.
FSC certification ties the bamboo back to a responsibly managed source, and B Corp certification audits the company itself.
Every roll is wrapped in paper inside a printed cardboard box — no plastic film, no plastic multipack.
A useful entry point for households that want a meaningful upgrade from conventional toilet paper but prefer to buy at retail rather than subscribe.

Transparency

Things to know

01
Sold both online and in many U.S. grocery and natural-food stores.
02
Three-ply sheet is plusher than most recycled options and closer to a conventional premium brand in feel.
03
Premium price point compared with supermarket store brands.
04
Bamboo pulp is sourced internationally with published FSC chain of custody.

Composition

Materials & ingredients

Sheet

100% FSC-certified bamboo pulp
Three-ply construction
Elemental chlorine free (ECF) bleaching
No added dyes, fragrance, or lotions

Packaging

Paper roll wraps
Printed cardboard box
No plastic film or multipack

Independently verified

Certifications

Certified B Corporation
FSC Certified
Plastic-Free Packaging

Inside the tube

Ingredients & formula highlights

01 — Ingredient

FSC-Certified Bamboo

Bamboo with FSC chain of custody — meaningful documentation that the fiber comes from a responsibly managed source.

02 — Ingredient

Three-Ply Construction

A noticeably plusher sheet than most recycled or two-ply bamboo alternatives, useful for households transitioning from conventional premium toilet paper.

03 — Ingredient

Plastic-Free Packaging

Paper-and-cardboard at every layer — Reel maintains this even in retail channels where shrink film is the default.

The standard

Why it made the cut

Few premium bamboo brands reach mainstream U.S. retail without quietly switching to plastic packaging or undisclosed sourcing. Reel does neither.
B Corp certification and FSC chain of custody pair well together — one audits the company, the other audits the supply chain.

FAQ

Common questions

How does it compare to Who Gives A Crap?: Both are excellent bamboo, B Corp, plastic-free brands. Reel is a three-ply premium feel and is easier to buy in stores; Who Gives A Crap is a two-ply subscription with a 50%-of-profits donation model.
Is it safe for septic systems?: Yes — it breaks down in standard household septic systems.

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