Deodorants
Pretty Frank
Sensitive Stick
A handcrafted American deodorant built from organic oils and mineral-based odor protection.
- Handcrafted
- Baking Soda Free
- Small Business
Our Editorial Standard
Every product in our directory is evaluated using the Modern Holistic Living Standard. We assess materials, ingredient transparency, long-term durability, everyday practicality, replacement availability, manufacturer consistency, and overall value before including any recommendation. We only feature products we would calmly recommend to our own families.
Editorial
Why we recommend it
- Baking-soda-free formula designed specifically for sensitive skin.
- Small-batch production with consistent quality and direct customer support.
- Organic carrier oils and recognizable, simple ingredients throughout.
At a glance
Pros & cons
Pros
- Magnesium hydroxide replaces baking soda for sensitive-skin tolerance
- Short, food-grade ingredient list
- Small-batch handcrafted production with direct customer support
- Consistent formulation over many years
Cons
- Plastic twist-up packaging
- Essential-oil scented; not fragrance-free
- No formal third-party certifications
Who it suits
Best for
- 01
Sensitive skin that has reacted to baking-soda deodorants
- 02
Readers seeking a simple, artisan alternative to portfolio brands
- 03
Households comfortable with a naturally scented stick
Transparency
Things to know
- 01
Plastic twist-up packaging.
- 02
Contains essential oils for fragrance.
Composition
Materials & ingredients
Highlights
- Organic coconut oil
- Organic shea butter
- Magnesium hydroxide
- Arrowroot powder
- Beeswax
The standard
Why it made the cut
- Reliable alternative for users who react to baking soda but still want a simple, food-grade formulation.
FAQ
Common questions
- Does it contain baking soda?
- No. Magnesium hydroxide is used instead.
Materials Library
Materials behind this recommendation
Each material below has a canonical explainer in our shared Materials Library. Open one to see how it behaves, where it belongs, and where it doesn't.
Aluminum
Metal
Aluminum is one of the most common cookware metals — cheap, light, and excellent at conducting heat. It is safest when anodized or clad, and more debated when bare and worn.
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Phthalates
Chemical
Phthalates are a family of chemicals that make plastics soft and flexible and carry fragrance in personal care products. Several are recognised endocrine disruptors and are restricted in children's products worldwide.
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Glass
Mineral
Glass is the most inert food-contact material in most kitchens. It does not leach, does not react with food, and — in the right formulation — handles baking and freezing without concern.
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From the Journal
Related reading
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Best Baking Soda-Free Deodorants
Baking soda is the most effective natural odor neutralizer — and the ingredient most likely to irritate. For sensitive skin, baking-soda-free is not a prefer…
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Best Deodorants for Sensitive Skin
Sensitive skin is not one problem — it is several. Baking soda reactivity, essential oil sensitivity, fragrance intolerance, and post-shave irritation are al…
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Baking Soda Sensitivity
Baking soda sensitivity is common, sometimes latent, and often mistaken for a bad-brand problem.
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How to Prevent Deodorant Irritation
Most deodorant irritation comes from one of three sources: baking soda, essential oils, or aggressive shaving.
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