365 is a private label, so the specific mill can change. What stays constant is Whole Foods Market's published Quality Standards, which the supplier must meet.

Image forthcoming365 by Whole Foods Market100% Recycled Bath Tissue

Toilet Paper

365 by Whole Foods Market

100% Recycled Bath Tissue

A widely available 100% recycled bath tissue from Whole Foods Market's private label — PCF-bleached, fragrance-free, and accessible at most U.S. natural grocery locations.

100% Recycled
Post-Consumer
PCF Bleached
Fragrance Free
Whole Foods Quality Standards

Our Editorial Standard

Every product in our directory is evaluated using the Modern Holistic Living Standard. We assess materials, ingredient transparency, long-term durability, everyday practicality, replacement availability, manufacturer consistency, and overall value before including any recommendation. We only feature products we would calmly recommend to our own families.

Editorial

Why we recommend it

365 holds its private-label suppliers to Whole Foods Market's published Quality Standards — the same standards that govern its body care and food categories.
100% recycled fiber, processed chlorine free, no added dyes, fragrance, or lotions.
Available at hundreds of Whole Foods locations across the U.S. — meaningful accessibility for households without a subscription habit.
Competitively priced relative to other 100% recycled options at retail.

Transparency

Things to know

01
Owned by Amazon as part of Whole Foods Market — corporate ownership is fully disclosed but worth knowing.
02
Sold in plastic film multipacks.
03
Supplier of the private label can change over time; the published standards apply to whichever mill is currently producing it.
04
Two-ply, standard recycled-paper hand feel.

Composition

Materials & ingredients

Sheet

100% recycled paper fiber
Processed chlorine free (PCF) bleaching
No fragrance, dyes, or lotions

Packaging

Plastic film multipack (compromise)
Cardboard tube core

Independently verified

Certifications

Whole Foods Market Quality Standards
PCF Bleached

Inside the tube

Ingredients & formula highlights

01 — Ingredient

100% Recycled Fiber

Built entirely from recycled paper rather than freshly harvested forest pulp.

02 — Ingredient

PCF Bleaching

Brightening uses oxygen-based chemistry rather than elemental chlorine gas, reducing dioxin byproducts.

The standard

Why it made the cut

365 earns a conditional place because it offers a 100% recycled, PCF-bleached bath tissue at a price and availability that few competitors can match.
Plastic film packaging and corporate ownership are the trade-offs we surface here.

FAQ

Common questions

Who manufactures it?: 365 is a private label, so the specific mill can change. What stays constant is Whole Foods Market's published Quality Standards, which the supplier must meet.

If you choose to purchase through one of our links, we may earn a small commission at no additional cost to you. Every recommendation is independently researched and only included if it satisfies the Modern Holistic Living Standard.

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