100% Recycled Fiber
Built entirely from recycled paper rather than freshly harvested forest pulp.
Image forthcoming365 by Whole Foods Market100% Recycled Bath Tissue
Toilet Paper
365 by Whole Foods Market
100% Recycled Bath Tissue
A widely available 100% recycled bath tissue from Whole Foods Market's private label — PCF-bleached, fragrance-free, and accessible at most U.S. natural grocery locations.
- 100% Recycled
- Post-Consumer
- PCF Bleached
- Fragrance Free
- Whole Foods Quality Standards
Our Editorial Standard
Every product in our directory is evaluated using the Modern Holistic Living Standard. We assess materials, ingredient transparency, long-term durability, everyday practicality, replacement availability, manufacturer consistency, and overall value before including any recommendation. We only feature products we would calmly recommend to our own families.
Editorial
Why we recommend it
- 365 holds its private-label suppliers to Whole Foods Market's published Quality Standards — the same standards that govern its body care and food categories.
- 100% recycled fiber, processed chlorine free, no added dyes, fragrance, or lotions.
- Available at hundreds of Whole Foods locations across the U.S. — meaningful accessibility for households without a subscription habit.
- Competitively priced relative to other 100% recycled options at retail.
At a glance
Pros & cons
Pros
- 100% recycled paper fibre at store-brand pricing
- PCF bleaching avoids elemental chlorine
- Fragrance-free, dye-free, lotion-free formulation
- Available in every Whole Foods and Amazon Fresh location
Cons
- Plastic film multipack packaging
- Store-brand sourcing disclosure less detailed than certified peers
- Two-ply sheet is functional rather than plush
- Ownership by Amazon (disclosed) — some readers weigh that
Who it suits
Best for
- 01
Cost-sensitive households already shopping at Whole Foods
- 02
Buyers who want a recycled option without a subscription
- 03
First-time upgraders who prefer a familiar house-brand path
Transparency
Things to know
- 01
Owned by Amazon as part of Whole Foods Market — corporate ownership is fully disclosed but worth knowing.
- 02
Sold in plastic film multipacks.
- 03
Supplier of the private label can change over time; the published standards apply to whichever mill is currently producing it.
- 04
Two-ply, standard recycled-paper hand feel.
Composition
Materials & ingredients
Sheet
- 100% recycled paper fiber
- Processed chlorine free (PCF) bleaching
- No fragrance, dyes, or lotions
Packaging
- Plastic film multipack (compromise)
- Cardboard tube core
Independently verified
Certifications
- Whole Foods Market Quality Standards
- PCF Bleached
Inside the tube
Ingredients & formula highlights
PCF Bleaching
Brightening uses oxygen-based chemistry rather than elemental chlorine gas, reducing dioxin byproducts.
The standard
Why it made the cut
- 365 earns a conditional place because it offers a 100% recycled, PCF-bleached bath tissue at a price and availability that few competitors can match.
- Plastic film packaging and corporate ownership are the trade-offs we surface here.
FAQ
Common questions
- Who manufactures it?
- 365 is a private label, so the specific mill can change. What stays constant is Whole Foods Market's published Quality Standards, which the supplier must meet.
Materials Library
Materials behind this recommendation
Each material below has a canonical explainer in our shared Materials Library. Open one to see how it behaves, where it belongs, and where it doesn't.
Recycled Paper
Textile
Recycled paper — specifically post-consumer recycled (PCR) — is the most environmentally meaningful raw material a household toilet paper can be built from. It requires no new tree, no new bamboo grove, and consumes less water and energy than virgin pulp per finished ton.
Read →
BPA
Chemical
BPA is an industrial chemical used to make polycarbonate plastics and epoxy resins. It is an endocrine disruptor at low doses, and 'BPA-free' plastics often use structural analogues with similar activity.
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PFAS
Chemical
PFAS are a family of thousands of synthetic fluorinated compounds prized for their ability to repel water, oil, and heat — and criticised for their persistence in the human body and the environment.
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Phthalates
Chemical
Phthalates are a family of chemicals that make plastics soft and flexible and carry fragrance in personal care products. Several are recognised endocrine disruptors and are restricted in children's products worldwide.
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From the Journal
Related reading
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